<span style="font-weight: 400;">You can't avoid it, everyone is talking about AI in the workplace. </span>

<span style="font-weight: 400;">While the world went crazy selling AI automation, </span><span style="font-weight: 400;">We sell time. ⏱</span>

<span style="font-weight: 400;">We can walk into any meeting with confidence and claim 📢</span><span style="font-weight: 400;">"We will automate ALL the things" </span><span style="font-weight: 400;">"You will save 40 hours a week in accounts" But is it that easy? </span>

<span style="font-weight: 400;">There are "Three Truths" of creating solutions:</span>
<ol>
 	<li><span style="font-weight: 400;">It will create fear. Rachel in accounts is worried about her job now. Everyone fears change.</span></li>
 	<li><span style="font-weight: 400;">It will allow Rachel in accounts to do the job she was employed to do. The nice result of change.</span></li>
 	<li><span style="font-weight: 400;">Customers will think, "hmmmm, what else can I automate?" - they will come back again and again. The money in change.</span></li>
</ol>
<span style="font-weight: 400;">So, what are we really selling? What software solution is best for you? We sell </span><span style="font-weight: 400;">Time and business owners love buying time, right? ⌚️</span>

<span style="font-weight: 400;">And how that time saved has evolved over the years as technology changes, it could have been:</span>
<ul>
 	<li><span style="font-weight: 400;">A scheduled task in Windows Server with a bit of PowerShell magic 🖥</span></li>
 	<li><span style="font-weight: 400;">A Python script and cron 🐍</span></li>
 	<li><span style="font-weight: 400;">VBA macros (shudder) 📊</span></li>
 	<li><span style="font-weight: 400;">Robotic process automation (RPA) clicky click wizardry 🤖</span></li>
 	<li><span style="font-weight: 400;">Some low/no code tools (Zapier, N8n, Node-RED) 🛠</span></li>
</ul>
<span style="font-weight: 400;">The thinking was always the same: if a human can do it, surely we can automate it. </span><span style="font-weight: 400;">The good thing in our line of work is that AI has made a lot more people aware of what might be possible. The customer won't always know how to do it, but at least the AI hype train spreads the automation message that "anything" is possible and that encourages people to ask questions and questions lead to opputunity.</span>

<span style="font-weight: 400;">But...🚨 The word “automation” instantly triggered alarm bells 🚨</span><span style="font-weight: 400;">People pictured job losses and mysterious tech they didn't really understand, messing with their valuable data! As we all know, "Fear is the mind-killer" 💀</span>

<span style="font-weight: 400;">So, what's the answer? If you don't like what people are saying, change the story.. 📖 Instead of selling “automation” we sell time back to the people the business owners trusted (their staff) ⏳</span>
<blockquote><span style="font-weight: 400;">“Right now, Rachel in accounts spends 2 hours a day chasing invoice matches. Imagine she knocks that out in under 10 minutes and uses her saved time negotiating payment plans, you know, the reason why she came for the job in the first place" ☎️📈💰</span></blockquote>
<span style="font-weight: 400;">Suddenly, the conversation wasn’t about replacing people. </span><span style="font-weight: 400;">Automation is NOT about replacement; it's about giving good people superpowers. Let Rachel be Rachel!  👑</span><span style="font-weight: 400;">AI, automation, workflows, etc., call it what you like, but it's all the same thing at the end of the day, Time. ⏳</span>

<span style="font-weight: 400;">This reframe transforms technology from a threat into a powerful asset. By automating the mundane, we free your team to focus on high-value, strategic work. You know, the kind that truly engages them, drives business growth, and increases overall job satisfaction. That is the real value.</span>

<span style="font-weight: 400;">Most people know Selectec as a software distributor - “you sell the solutions, we supply them.” </span><span style="font-weight: 400;">But there’s more we do behind the scenes. Our in-house development team builds the tools that make all the solutions work together smoothly. </span><span style="font-weight: 400;">When standard software gets you 90% of the way there, our team creates the custom features to cover that final 10%.</span><span style="font-weight: 400;">From custom payment systems to special connectors between apps, we don’t just deliver software, we craft solutions that fit your business perfectly.</span>

Interested? <a href="mailto:sales@selectec.com">Get in touch</a> with an time expert today!