White Papers are great tools to arm potential customers with all the in’s and out’s of a product they may need. They are also very useful when it comes to answering tenders.

While a print out or .PDF is a great asset for someone to take away and read over in their own time it is a static document. White Paper documents need to be engaging and relevant for audiences of the future. Providing out of date information can lead to a mis-sell and missing customer expectations completely.

White Papers should be forever adding new elements and continuously evolving with advancements in development and within the industry. There should be no difference in someones mindset between reading a PDF file and reading a web page. Web pages offer a host of advantages over static documents including tools for reading and interacting as well as multimedia aspects to help resellers interact and engage the intended audience.

Over the many years we have been involved with PaperCut we have collected a host of useful links that help us get through even the most biased and challenging tender documentation. Our pre-sales and channel team spend a lot of their time assisting our partners with tenders and customer meetings (and they love it, so keep them coming!), let us share some of the best resources to help you. What better subject to start with than security?
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[last revision – June 2016]